If you have not used Yelp before, that is totally okay. The listing may already exist within Yelp and simply requires you to claim and verify the listing. You will be able to make changes and push updates shortly after.
1. Search for your business page at biz.yelp.com, Yelp’s business page.
2. Once you’ve claimed a business, Yelp will ask you to fill out your page and create your business account. Make sure the phone number you list is correct.
3. To verify your ownership of your business, Yelp might call your business phone number and ask you to enter a validation code.
After you’ve claimed your Yelp listing, it’s time to optimize that listing by filling in all of the information possible, uploading photos, and utilizing social benefits and the analytics available. Here are a few ways you can get started optimizing your business listing on Yelp:
Photos make customers spend more time on your Yelp listing. Try adding photos that will engage your viewers, including pictures of promotional flyers, staff members, and recent events. Adding Interior and Exterior photos of your business helps increase the chances of them being repeat clients. This increase in visibility can also instill trust to your clients that what is being shown online will appear when ultimately visiting your business.
Eat24 (GrubHub) is Yelp’s online ordering platform for restaurant pick-up and delivery. If you’re a small restaurant that needs more Yelp reviews to boost your rating, joining GrubHub can better position you to compete with the big dogs and receive a greater number of Yelp ratings. This enhanced visibility can keep your restaurant competitive against larger established food chains that populate local searches. Additionally the use of this service can attract new customers who are in your area and are looking for convenience provided by GrubHubs delivery and pickup options.
Review response although not always prioritized can really make you stand out in Yelp. Review response can highlight your businesses personality and shows your willingness to engage with customers. Some businesses prioritize replying to only reviews that reflect positively on their business. And to an extent they are right. Replying to positive reviews helps reinforce their experience and can make their decision of being a repeat customer easier. Replying to negative reviews can show the customers concerns are being taken seriously and that their is a drive to handle any issues the customer experienced. Showing this level of attention to negative reviews can even result in updated reviews or removal all together. Those instances can only happen with a dedication to replying to positive and negative reviews alike.
