Automation workflow capacity has been expanded to now allow for multiple users to be notified when an automation is triggered. Brands can now notify relevant stakeholders for triggering specified events such as new reviews, new images, community edits, and more. This will cut down on the need to create the same automation to notify multiple users.
While the Automation engine allowed for many different triggers and sequences, users had to make a new automation for every user to be notified. This would lead to the user having to go through the workflow each time, leaving all of the settings the same, but changing the recipient each time. Now this can all be done at once.
Notifying an entire team every time a trigger happens is now much easier and efficient. When creating a new automation, you can now multi-select users to receive the notification when the trigger occurs. For example, you could have five different users notified when a negative review is received. The increased scalability of this enhancement allows for users to keep their teams up to date.
We are constantly looking to add more capabilities to our automation engine, including utilizing AI in the near future.
