Users can now create posts at scale using the new Manage Locations workflows AND provide each call to action link with a custom tracking URL.
All current spreadsheet base bulk process has always supported unique content for every post for every location. Looking at client usage, however, we saw that most brands and agencies used a common image and message for their post campaigns. We made it easy to simply select the location, create a post, and publish. The one missing element was a dynamic URL builder.
We always encourage our users to set up UTM tracking parameters for links on their Posts, as even with a Call-to-Action (CTA), there are known issues in the completeness of Google’s data. Through UTM tracking, our users receive an opportunity to gain better insights into the actual results of their posts.
With that in mind, we came to the decision to create a builder within our post workflow to encourage users to set those details up. We also have prepared a Best Practices Guide for anyone curious to learn more about tracking.
The new post workflow can be found in Manage Location > Select Locations > +Posts. When you select to add a call-to-action button to the post you will see a new menu option (image below) that lets you build a dynamic URL.
