Background

Visibility to Google Listing Health scores for all account locations is just the first step for local optimization at scale.  This release provides a direct visual roadmap of which listing data elements are full populated or optimized and which remain open.

Details

Navigating to the Location Management module and then going to the support right selection of the G icon will bring you to the Google Business Profile detail section. For each listing record you will see an option to open the listing record to see how the Listing Health Score was calculated.

The top bar or green tags will present all the items that are fully populated or have an A score of over 90%. Each of these elements are driving excellent discovery in local/map search and engagement with your brand’s listing content.

The second bar represents all items that have an opportunity to improvement. While some might represent quick wins (e.g., a missing phone number or URL), others might require a more comprehensive exploration for how to improve your success in a competitive marketplace (e.g., average review rating under 4.0).

The Health Scoring system is based on an generalized model that applies to most business types so there may instances where your locations couldn’t possibly achieve a perfect score, such as in the case where Google doesn’t support Services for your locations. The reverse is also true, a Restaurant without a menu published to Google is missing a significant opportunity. Listing Health Score is a baseline metric. Once a maximum score is achieved, brands can look to extended their competitive lead with a more refined playbook.

What’s Next

We look forward to extending this functionality .  

Group Aggregation
Now that we have visibility at the profile and individual location level, we will provide aggregate reporting for custom Groups in the next few sprint releases. This will give clients the opportunity to more easy track their success.

Trend Reporting
Recording the health score for each location (and in aggregate) weekly will give clients that opportunity to directly connect efforts to increase health scores with changes in local search discovery and conversion.  

Custom Scoring Models
The base scoring model covers many business categories, but the relative weights would be significantly different. For example, complete and accurate Services for a plumber is more important than retailer, and imagery is more impactful for a restaurant than for an accountant.  

Multi-Source Scoring
LocalClarity will extend the concepts of individual listing health scoring to Apple Business Connect and Bing Placed for Business, while also providing for visibility to location health by exploring completeness, accuracy, and consistency per location across listing sources.

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