Summary

Connected Google Business Profile listings are now evaluated daily to calculate a Listing Health Score from 0 to 100.

Background

Google presents a listing strength score for each listing (see below) but it's common knowledge that the score is not exclusively related to search discovery and potential customer engagement. In fact, you may have completed every section of your Google My Business profile, yet find that the reported 'Profile Strength' indicator remains orange. This could be due to Google's criteria for a "complete" business profile, which includes engaging with Google Ads.

Description

Instead of taking a "black box" approach, LocalClarity shares the criteria for scoring for each Google Business Profile listing. We are starting with 17 criteria elements, organized into three main groupings related to the goals every business has for their local presence.

Being Found

• Phone Number
• Website URL
• Store Hours
• Holiday Hours
• Lat/Long
• Categories
• Attributes
• Services
• Public Listing Validation

Being Selected

• Descriptions
• Imagery
• Social Media
• Posts

Building Raving Fans

• Review Volume
• Rating Average
• Response Ratio
• Response Time

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LocalClarity's approach is intended to provide a close proximity to Google's scoring process, but one focused more on your benefit than cross-sold Google services.

What's Next

This is just Phase One of four releases that will transform how easily it will be to understand your listing health and the exact steps necessary to rest assured that your local presence is fully optimized.

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