Release Note

Trustpilot Indexed Competitor Reviews

Realease Notes
Trustpilot Indexed Competitor Reviews
April 18, 2024

Summary

Competitor review tracking has been enhanced to include TrustPilot reviews.

Background

Trustpilot is one of the larger and more recognized consumer review platforms globally, ranking in the top 1% of most visited websites worldwide. It processes over 4 million reviews each month, showcasing its substantial user engagement and reach. In comparison, platforms like TripAdvisor and Google Business Profile see even larger traffic, with TripAdvisor receiving around 390 million unique monthly visits, and Google Business Profile being a central hub due to its integration with Google's widespread services.

Despite its size, Trustpilot's unique position comes from its model of transparency and openness where anyone can leave a review, not just invited customers, which is different from some other platforms like feefo and Yotpo that use a closed review system. This openness can lead to a greater variety of consumer viewpoints, making Trustpilot a trusted name in the realm of online consumer feedback.

Description

Simply navigate to Settings > Integrations and then scroll down to the set of Indexed options to look for the Trustpilot logo. Clicking that will take you to the integration page. Enter the competitor URLs using this structure:

https://www.tripadvisor.com/Restaurant_Review-g35805-d4291747-Reviews-Starbucks-Chicago_Illinois.html

https://www.tripadvisor.com/Hotel_Review-g32849-d7119750-Reviews-Hilton_Garden_Inn_Palo_Alto-Palo_Alto_California.html

What's Next

Look for a new API or Indexed connection each month for the balance of 2024 as we extend from 50 to 60 sources. Looking for an additional platform integration? Email us at [email protected] with the details.