Ensure your Google Business Profile's business name matches your real-world company name to avoid suspension.
According to Google's best practices, your business name on your listing should reflect your real-world company name. The name should be the same as the one on your storefront signage, website, and any other promotional material. This would also include how your business is presented on the branding of your service area vehicles and other legal documents that contain your business name (incorporation or LLC documentation or business license).
In short, your real world business d should align and match your Google Business Profile’s business name.
Including unnecessary or extra information (i.e., additional words) in your GBP business name violates Google’s guidelines and could result in a suspension.
Your Google Business Profile business name must not include any of the following:
- Marketing taglines
- Store codes
- Trademark/registered signs
- Fully capitalized words
- Business hours information
- Phone numbers or website URL’s
- Special characters (e.g. %$@/”) or irrelevant legal terms
- Service or product information
- Location information
- Any keywords that aren’t part of your official business name
Your business name on your listing should always reflect your real-world company name. Adding any of these variables listed above has a chance of getting your listing suspended, which removes you from local search results.
