*Please note that as of February 2023, Google cancelled Post reporting and it no longer is tracking these insights. We believe that this information is still relevant for all connected users, so historic data for your views, actions, and view rate by percentage are still accessible in the Posts Module.

Post Insights help you better understand how your posts perform with potential customers. From the Posts tab, you can view insights for posts both on an individual level and presented in aggregate, set to any date range.

Post Details Insights

Post Insights shows your views, actions, and view rate by percentage over the course of the set date range. The first graph presents your performance summary for all posts. To determine why you may have a change in views, you can look into the insights on an individual basis.

What constitutes as a view?

A Post view is registered when a Post is fully displayed on the screen on mobile or desktop. This means that in scenarios where a post is just displayed on the Knowledge Panel it will not be registered as a view, but it will in cases where a user actually clicks on the Post itself or scrolls through previous Posts.

Reporting Insights

Insights are continuously updated as customers interact with your posts. These insights can change as our platform works to obtain the most accurate view of customer engagement.

As soon as the insights are available, we share and update them within the site - meaning that the data at times, may be delayed a few days as we await updated from Google.

Download Data for Analysis

All data is available for download as a CSV file for additional analysis. including the ability to roll-up Google Post performance by the assigned campaign. Downloads can typically by accessed by the little Excel icon in the upper right corner of most tables.

When are GMB Post actions counted?

Actions get recorded when the call-to-action (CTA) button is clicked on - Without one, it becomes impossible to see how the post is performing based on its Click Through Rate (CTR).

Even with a CTA, there are known issues in the completeness of the data. When it comes to how actions are counted internally by Google there doesn't seem to be any transparency. Due to this, it is considered best practice to use UTM tracking URLs to get better insights into the actual results.

For each Post type, here are some ideas on how to track the results:

Posts, Events, Product Posts

• Sign Up: Using UTM strings you can track this in your e-commerce or email system
• Learn More: Use UTM strings
• Order: Using UTM strings you can track this in your e-commerce or email system
• Book: Track internally within your booking system using UTM strings
• Buy: Using UTM strings you can track this in your e-commerce or email system

Offer Posts

• Coupon Code: Educate clients on keeping track of this code for walk-ins and track via e-commerce systems.
• Link to Redeem Offer: Track in your e-commerce/Email system and use UTM strings

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If any of the following occurs, your percentages won’t show in the summary:

• Your posts received no views.
• You don’t have any posts.
  

For additional support please contact [email protected]