A walkthrough of how to add social media links to your directly in your Google Business Profile and through your LocalClarity Profile.
Adding Social Media Links to Your Google Business Profile (GBP)
As of August 2023, Google made it possible for businesses to directly add links to their social media profiles on their Google Business Profiles (GBPs). But why did Google do this? Well, adding social media links helps businesses show off their social presence right on Google Search and Maps. It's a great way to give potential customers a fuller view of your business and offer them more ways to connect with you!
Which Social Media Platforms Can You Link?
Right now, you can link these social platforms to your GBP:
- TikTok
- X (the social media platform formerly known as Twitter)
- YouTube
How to Add Social Media Links to Your GBP
Here's how you can add your social media profiles to your GBP in just a few steps:
1. Log into your GBP account.
2. Click “Edit profile.”
3.Scroll down until you find “Social profiles.” Please Click on it.
4.Select the social media platform you want to connect, then paste in the URL to your profile. Just make sure the link follows Google's guidelines.
And that's it! You’ve successfully added your social media links to your GBP. It might take a little time (a few minutes to hours) for your links to show up.
Adding Social Media Links to Your GBP through LocalClarity
The same functionality exists in LocalClarity within the Manage Locations Section. Once there, click on the edit icon of the listing you would like to add Social Media Links to, and scroll to the Attribute List section.
Once there, scroll down to the 'Place Page URL' to paste your social media links into the respective fields.
After you are done pasting, click the 'Apply' button to push these details directly to your listing. You will see your local listing updated within minutes.
Frequently Asked Questions
Can I add multiple links for the same platform?
No, you can only add one link per platform. For example, you can only link one Facebook or Instagram account. If you have multiple locations, it's best to connect the local profiles to the local listing instead of using the corporate ones. This helps customers stay in the local area they’re searching for.
How do I change or remove a social media link?
Just follow the same steps as above. Once you're in the “Social profiles” section, you can enter a new URL or click the trash icon to remove it altogether.
Does linking social media help with local search rankings?
While linking social media directly might not boost your local search ranking, having a more complete and up-to-date profile is a ranking factor. Plus, having your social profiles available gives customers more ways to interact with your business, which can boost engagement and brand awareness.
Does Google automatically add social media links?
Occasionally, if your GBP and social media profiles have the same name, Google might automatically link them. If this happens and you want to change or remove them, you can easily do so by following the steps above.
