Originally announced in December 2023, Bing's Deep Search has been made available to all users. This feature uses Bing's index and GPT-4 to give users a more tailored search results than traditional search engines. Deep Search is built on top of Bing’s web index and ranking system. It then uses GPT-4 to discern all the possible intents and variations behind the query and compute descriptions for each of them to create an “ideal set of results.”

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After using a combination of querying techniques, Deep Search will surface results that typically wouldn’t appear in Search results. The largest factor is how well a page matches Bing’s expanded description. More relevant and quality factors mentioned were:

-How well the topic matches.

-Whether it has an “appropriate level of detail.”

-Whether the source is credible and trustworthy.

-How popular the page is.

-How recent is the information

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Please note that Deep Search won’t load as quickly other traditional search results. It can take Deep Search up to 30 seconds to complete a search, Microsoft said. This has made others speculate whether the feature would be dead on arrival – as most searchers likely won’t have that much patience to wait for their results.

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