Google and Bing Ad Revenue Up with Search Traffic

Google and Bing report growth, as the former reports revenue up 3.3% and the latter up 7%. What is driving the growth? The use of next generation AI tools, it appears.

Both Google (Alphabet) and Bing (Microsoft) reported earnings last night and both showed that their ad revenues grew. Google Ad revenue was up 3.3%, with overall revenue up 7%. Microsoft Advertising revenue was up 8% with overall revenue up 8% as well. The application of next-generation AI tools directly in both browsers seems to be the driving cause for both companies' increase in end of the fiscal year.

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