Mobile Devices Have Produced a Local "Nearby Events and Deals" Feature

This feature is bound to be received as a win-win for local consumers and business owners alike. It only displays for mobile search, and not on Google Maps, so shoppers can be conveniently alerted to local deals or events and business owners are more likely to receive a boost in foot traffic. Be advised, this trend appears below the local pack, organic results, ‘People also ask’, and ‘People also search for,’ and it may differ from one search engine results page (SERP) to another.

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