At the recent Google IO, the company announced that it would be experimenting with integrating AI into search results moving forward. They are labeling it Search Generative Experience (SGE) and are testing its capabilities via Search Labs. This feature in search provides higher visibility to local pack results by highlighting businesses that rank well in the local pack results of a search. The AI-enhanced search can provide users with a wider map view that shows multiple businesses than what is seen in a traditional local pack.

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