GBP Activities Section for Hotels and Lodges

An Activities module has been reported on a variety of Google Business Profile (GBP) listings. GBPs that are characterized as attractions are accompanied by new buttons in New Merchant Experience (NMX), including one called activities and another called tickets. Business owners that add tickets or activities are able to capitalize on Google's free "Things to do" unit, improving their local knowledge panel while they're at it. Particularly helpful for hotels and lodging revenues, Google lets you add multiple activity names, the price for the activity, the age of the visitor the activity is for, and where to book that activity online.