Google Is Highlighting Small Businesses

Just in time for Small Business Saturday, Google is showing off a new search filter that they believe will be "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."

Shopping-related searches are receiving a highlighted display. Here is how Google described its decision to showcase small businesses. “84% of people say supporting local and/or small businesses is important to them. So we’re making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond.”