Google Business Profile Help Forum Has a Rise in Complaints as Reviews Have Been Removed and Reinstated

The Google Business Profiles Help Forum has seen a dramatic rise in user complaints of reviews disappearing from their profiles. It is unclear whether or not these are part of a larger sweep for content Google views as violating their guidelines or if this is bug-related. In the past, reviews have been removed and then reinstated by Google. Business owners are advised to stay vigilant and look for changes in their review totals.

What is causing businesses' reviews to be removed from Google? It's not clear. But a trend has emerged, as has a variety of categories, including "Genuine reviews getting removed," "Missing Reviews," "Google Reviews," "Missing 5 Star Review," "Review Published," "Missing Reviews," and "Can't see my reviews."