Managing Insurance Information for Healthcare Providers on Google Business Profile (formerly known as GMB)

In the 4.8 version of the Google Business Profile API, GBP launched the ability to manage Health Provider Attributes and Insurance Network information. Healthcare organizations can do this directly or can leverage a GBP partner that has this built functionality.

Google Search displays insurance information within its Knowledge Panels, showing the phone number on select listings and urging users to "check insurance information." By clicking, users will get a pop-up that shows them the list of accepted insurance providers. In response to COVID, Google featured more health-specific information. Displaying on both search and maps, the feature displays the phone number with text that reads, "check insurance info." By clicking, users will receive a list of accepted insurance providers.