As of May 2024, voice searches are not counted as part of any Google local performance insights.

The GBP local search Insights data does not include voice search volume (from Google Home, Google Assist, or Google Voice Search). It only represents the volume of visual mobile and desktop search data. GBP Local Insights significantly undercounts the actual local search activity, but there is currently no way to identify the voice search volume for a specific location or brand.

To fully explore how to interpret and compare your GBP Insights data, please email us at [email protected]. We're happy to assist.

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