Performance

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Performance

Measuring visibility and engagement

How does Google calculate a view?

A view is how many unique visitors saw your locations, counting one per visitor.

Does GBP Insights include voice search?

Voice searches are not tallied or documented by Google.

Local Conversion Rate - Explained

Understanding Local Conversion Rate.

Understanding Google Performance Insights Data

Complete visibility to local search exposure and customer actions.

If GBP Performance Data is missing

Google can be inconsistent. Let us know if you see gaps.

Viewing local search web traffic in Google Analytics

UTMs help monitor GBP traffic.

Tracking Appointment URL Clicks in GBP Insights

How to use UTMs to track GBP insights.

Where has some of the Insights data gone?

Google has shuttered some Insight metrics.

Downloading Local Performance data?

Download Local Performance data to share with your team.

Direct vs. Discover vs. Branded Search Differences

Differences between Direct, Discovery, and Brand searches.

No results found.

Please try different keywords.